CORPORATE AD CAMPAIGN
This ad campaign was created in a studio brainstorm exercise. We were given was a paragraph of text and tasked with designing new ads. I isolated the phrases “Home is never out of focus at Sereno Group” and “Home is at the heart of everything we do”, aiming to communicate to viewers that Sereno Group values their clients and the precious memories their homes hold – the clients come first at Sereno Group. My concept was selected and from there I designed a 4 series ad campaign, re-sized for 3 different newspapers as well as various web sizes. This project involved researching engagement techniques, generating campaign proposals, and photo direction.
Photos by Adobe Stock.
Mockups by Ali Dacher and GraphicBurger